Branding / SFI



Sustainable Forestry Initiative Branding

Bozell Chicago turned to Cary to develop an identity for their client – the Sustainable Forestry Initiative. It seemed a noble cause, and provided a great opportunity to design something so strong yet so simple that it could be branded or stamped onto its main product focus: lumber.

Flash forward several years, and now that we all know the importance of being more mindful of our purchases and our planet – it can be seen popping up in a big, green way all over the place.

sfi logos on product


From Crate & Barrel furniture to your grocer’s packaging and shopping bags, this Little Logo That Could is finally enjoying the attention it has both earned and deserves.



It also appeared alongside a host of other green-category marks in an edition of @ISSUE, The Journal of Business & Design.

Learn more about SFI.


Other Branding

ootbp chamber cmarie
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