Branding / Furst Group

furst group

furst group


Furst Group Rebranding

Furst Group is the perfect example of a company RE-branding. As a mid-level leader in the business of executive search for the healthcare industry, they found themselves involved in bigger placements, competing against bigger players, and expanding beyond their healthcare and search offerings... and thus, suddenly in need of upgrading their 20+ year old brand.

It all started with a refresh –  rather than a full redesign – of their corporate logo. By integrating their well-known 1 into the wordmark, we created far greater scaling flexibilities –  a key benefit given their myriad online and print applications.



Examples of the stationery system.



Examples of print ads and various collateral.

See Z Factory’s design of the company website.

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