Enova isn’t like any other company, and thus – not like any other client. Their forward-thinking approach to the web-based consumer lending industry and gremlin-like multiplication of young professionals has lead them to immeasurable growth and success... and an ongoing need for talented employees.
To that end, Enova hired Z Factory to create a recruiting guidebook that would provide a new applicant with everything they would need to know about culture fit, dress codes and onsite massages. So from writing to illustrating to designing, Z Factory covered it all. And provided the client with a piece that can successfully turn heads from competition like Google and Groupon when Chicago-bound graduates are ambling through job fairs.
Covers and a sample spread from the brochure.
Relocation Guide for new hires.
Enova Benefits Enrollment Campaign
Captive audience: check. Important information: double check. Sexy prospect: not so much. So how do you engage an internal audience to participate in the managing of their own employment benefits? Well, you start by engaging them with some very bold visuals and messaging.
Building upon the look and success established for the Enova 101 recruitment pieces, Z Factory began working with the Enova Human Resources department to develop like-minded approaches to engage their audience: online and print brochures that did the heavy lifting of communicating all of the admittedly dry but necessary details of the program.
The campaign was split into two phases: a pre-enrollment period, and then the actual we-are-open-for-business enrollment period.
Teaser signage went up the week before in elevator banks and common areas, all with the intention of capturing an employee’s attention at every turn in order to ensure that participation was high for a task that often ranks very low.
In an effort to save on printing costs – and to better manage the time of a small department during a very busy time – enrollment posters (at right) were designed in two pieces at budget-friendly dimensions. The bottom poster went up first, and the top poster was then added onto it – doubling the impact and adding new messaging at the time when it was ready to be shared.
Teaser signage went up the week before in elevator banks and common areas, all with the intention of capturing an employee’s attention at every turn in order to ensure that participation was high for a task that often ranks very low.
In an effort to save on printing costs – and to better manage the time of a small department during a very busy time – enrollment posters (at right) were designed in two pieces at budget-friendly dimensions. The bottom poster went up first, and the top poster was then added onto it – doubling the impact and adding new messaging at the time when it was ready to be shared.
Don’t shy away from talking to your audience in provocative ways and in all the places they might be found. These messaging locations were definitely something new for the company, reaching people at the urinals (left) and inside each toilet stall (right).