Then in 1997, he set out on a new mission. Not to follow a dream so much as to toy with the notion of finding something to upset an otherwise stable life. He succeeded, quite swimmingly – creating the “one man wearing many hats entrepreneurial juggernaut” that would come to be known as Z Factory. And he would be its Creative Czar.
This jump, cannon-ballingly – off the corporate ladder and into the pool of self-employment and a career as a hired gun – has afforded a great many opportunities to work on exciting accounts, both large and small – illustriously. E&J Gallo Winery. Pork: The Other White Meat. NutraSweet. And Weber Grills – to name but a few quite briefly. The Chicago Tribune even anointed him an Idea Man... interestingly.
Some twenty-five odd years later, he's still at it. And in no small way. Beyond the day-to-day machinations of running Z Factory, Cary has also developed several lines of self-designed products which you can find at Maskerdoodles and Cary Zartman Originals. It’s another hat that he wears, quite proudly.