When Mack Brooks brought their well-established European INPRINT trade show to the U.S., they turned to Z Factory to develop a distinctly more “Americanized” graphic approach to the design and messaging. An IN-spirational project and relationship ensued...
![](https://cdn.myportfolio.com/1d3a316a01303230656a83f4cae4b612/1626e1fb-f10d-476e-a3a3-42daa447a523_rw_1200.png?h=08d7ef99c3d06a4da3076646973d1e61)
First year print ad campaign.
![](https://cdn.myportfolio.com/1d3a316a01303230656a83f4cae4b612/464d6d6b-4ac1-453c-a7c2-114a8c1d5d4c_rw_1200.png?h=091c65c65c3b539f5a4288e0f8d8325f)
First year registration brochures, infographics and direct mail.
![](https://cdn.myportfolio.com/1d3a316a01303230656a83f4cae4b612/42c14ab2-51ab-4c9b-8647-b41bc4442463_rw_1200.png?h=71d89c772b9253860da94d76f4b325ff)
Following year digital and print ad campaign.
![](https://cdn.myportfolio.com/1d3a316a01303230656a83f4cae4b612/b6589a33-c072-4ce6-a562-9610ab1d9054_rw_1200.png?h=f92ab755246a1b8bef8f26ade0b142bf)
Following year registration brochure, infographics and digital banners.