When Mack Brooks brought their well-established European INPRINT trade show to the U.S., they turned to Z Factory to develop a distinctly more “Americanized” graphic approach to the design and messaging. An IN-spirational project and relationship ensued...
First year print ad campaign.
First year registration brochures, infographics and direct mail.
Following year digital and print ad campaign.
Following year registration brochure, infographics and digital banners.