Elegant isn’t easy. And simple can be deceiving. When you set out to develop new packaging for a product sold around the globe, you discover just how many regulations there can be in the world!
As a brand, überlube is all about clean, understated design. Their liberal use of white space is a designer’s dream... and also their greatest challenge when faced with balancing the need for simplicity with the mandates of a product that must ensure consumer education and safety. Throw in the need to have some versions of the product and packaging with both English and French for Canadian markets, and you’ve got an elegant 5-pound bag splitting at the seams with 10-pounds of... information. But all done with talent and beauty. :)
Learn more about überlube on their corporate website HERE.
As a brand, überlube is all about clean, understated design. Their liberal use of white space is a designer’s dream... and also their greatest challenge when faced with balancing the need for simplicity with the mandates of a product that must ensure consumer education and safety. Throw in the need to have some versions of the product and packaging with both English and French for Canadian markets, and you’ve got an elegant 5-pound bag splitting at the seams with 10-pounds of... information. But all done with talent and beauty. :)
Learn more about überlube on their corporate website HERE.
Designed for two product sizes, each protective tube worked in a graceful outline of the (dare I say) sexiest bottle out there.
At left: The cap doubles as a protective point-of-sale holder when open and displayed in a retail or medical office setting.
At right: The master design file ready for production.
At right: The master design file ready for production.